WASHINGTON, D.C. – The Association of Equipment Manufacturers (AEM) today announced the launch of a new six-figure advertising campaign highlighting the critical role equipment manufacturers play in powering the U.S. economy, strengthening communities, and driving America’s global competitiveness.

The campaign features a new 30-second ad, "A Manufacturing Renaissance," and a dedicated website, EquipmentImpact.org, which provides state-by-state data illustrating the industry's economic contributions across all 50 states, including its support for jobs, wages, investment, and local communities.

Launching ahead of AEM's annual Washington, D.C. Fly-In, the campaign will bring the industry's message directly to federal policymakers through a coordinated, multi-channel advertising effort that includes targeted cable programming, digital advertising, and mobile digital billboards throughout the nation's capital.

“From rural communities to major cities, our industry supports millions of family-sustaining jobs, drives economic growth, and strengthens America's manufacturing base,” said Kip Eideberg, AEM's Senior Vice President of Government and Industry Relations. “This campaign is designed to educate Congress and the Trump Administration about the policies that will help equipment manufacturers create more jobs, grow our economy, and keep America competitive.”

The campaign will run through the end of the year, reinforcing the importance of policies that foster a competitive business environment and support continued investment in domestic manufacturing.

Watch the ad and visit the campaign’s website here.

The campaign is anchored by a workforce-focused commercial that celebrates the people who build, power, and feed America while highlighting the opportunities available across the skilled trades and manufacturing. The commercial will run for three months across social media, digital video, and connected television.  

“Manufacturing workers are helping build the future of this country, but too many people still do not understand the scale of our industry or the career opportunities it provides,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “By joining forces with the mikeroweWORKS Foundation, we are putting a trusted national voice behind our effort to champion the 2.2 million men and women of the equipment manufacturing industry, challenge outdated perceptions, and inspire more people to build their futures with these family-sustaining careers.” 

Mike Rowe filmed the campaign during an appearance with the AEM Manufacturing Express at CONEXPO-CON/AGG, where he joined AEM leaders and equipment manufacturing workers to discuss the importance of skilled work, career and technical education, and the role manufacturers play in strengthening local communities and the broader U.S. economy. 

“Fifteen years ago, I was honored to help introduce the I Make America campaign, and today, I’m honored once again to highlight hundreds of thousands of essential jobs in the manufacturing sector, along with the hardworking, highly skilled Americans who fill them,” said Mike Rowe. “Campaigns like these are essential to closing America’s skills gap, by showing the next generation of skilled workers just how much opportunity is out there." 

The campaign will continue through the 2026 leg of the AEM Manufacturing Express, which kicks off on September 1. During the month-long tour, Mike Rowe’s message will be shared with manufacturing employees at facilities across the Northeast. 

Watch the campaign video here.  

The Ag Tractor and Combine reports are released every month and can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

MILWAUKEE, and ALEXANDRIA, Va. (August 10, 2026) - The Association of Equipment Manufacturers (AEM) and the Common Ground Alliance (CGA) today announced a Statement of Shared Principles affirming the organizations’ commitment to advancing safe digging awareness, supporting consistent industry guidance, and promoting best practices for contacting 811 before digging and operating equipment around underground infrastructure.

As one of the first tangible actions under the shared principles, AEM and CGA are recommending that non-highway equipment manufacturers add an 811-reminder decal to equipment that may unintentionally dig into underground utilities. Such contact can cause power outages, utility service interruptions and lead to serious injury or death of the operator or innocent bystanders. The decal reminds operators to contact 811 to have underground utilities marked before they begin work. Under the recommendation, the decal could appear on all applicable new equipment sold into the U.S. market by August 2027.

“Our members build the machines that build, feed and power the world, and safety is central to that work,” said Megan Tanel, AEM president and CEO. “Adding an 811 decal is a simple, visible way for equipment manufacturers to remind operators to contact 811 before digging or working near underground infrastructure. We are proud to work with CGA to help share this important safety message across the industry.”

Endorsed by the boards of both organizations, the best practice positions the operators of equipment as the last line of defense against underground utility strikes. In 2025 alone, an estimated 245,129 damages to underground infrastructure were reported across the United States. The initiative directly supports CGA's goal to reduce damages to underground infrastructure and keep workers and communities both safe and connected to critical utilities.

"Preventing damage to underground infrastructure is a shared responsibility, and this best practice will remind equipment operators closest to the dig to contact 811 before starting their work," said Sarah K. Magruder Lyle, President and CEO of the Common Ground Alliance. "When non-road equipment manufacturers stand with us, we reach operators before a shovel ever hits the ground. That's how we reduce our top driver of damages every year, which is failure to contact 811 before digging."

The recommendation covers new machines, and participating manufacturers will apply the decal during production. Manufacturers can access artwork, program details, and licensing information on CGA's website. 

Organizers emphasize that safe digging is not solely a construction issue. Farmers and other agricultural operators can also be at risk of striking underground lines in fields, farmyards, and rural rights-of-way, which makes this simple reminder relevant well beyond traditional jobsites. The initiative is intended to raise awareness across every sector where equipment may dig, pull, or impact underground infrastructure.

“As manufacturers, we provide the equipment, so we have a role to play in reminding every operator to contact 811 if the ground is not clearly marked for utilities,” said Kevin Thomas, executive vice president, Industrial Equipment Division, at Alamo Group Inc. and 2027 show Chair of The Utility Expo. “Attendees can expect to see this decal on equipment across the show floor at The Utility Expo 2027 — a clear signal that our industry takes damage prevention seriously.”

The Statement of Shared Principles reflects AEM and CGA’s commitment to working together beyond a single initiative to advance consistent safety guidance, expand industry education, and promote practical tools that help prevent damage to underground infrastructure. The 811-reminder decal is an early example of how that collaboration can translate into action for manufacturers, equipment owners, and operators across the industries that build, feed, and power our world.

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“The AEM Manufacturing Express celebrates the people and communities at the heart of the equipment manufacturing industry,” said Megan Tanel, AEM’s President and CEO. “The continued popularity of this tour among our members is a testament to its impact. Across the country, millions of Americans play a role in making the equipment that builds our infrastructure and feeds our nation. This tour gives us an opportunity to recognize their hard work, share their stories, and build pride in American-made equipment.” 

This August and September, the “AEM Manufacturing Express” will travel to manufacturing facilities across Connecticut, Pennsylvania, New York, and Ohio. At each stop, AEM will invite employees to take the “Manufacturing Challenge,” an interactive online game, to learn more about the innovations that power modern equipment manufacturing. Attendees will also learn how to become advocates for the industry by joining I Make America, AEM’s national grassroots program.   

“This tour is about making it easy for workers to turn pride into action,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “The ‘AEM Manufacturing Express’ meets workers where they are – at their workplace – and gives them the tools to become an advocate through I Make America.” 

To date, the “AEM Manufacturing Express” has visited 23 states and Washington, D.C. The tour launched in 2024, traveling to over 80 stops in 20 states. 

The full route for the Northeast leg is available on the tour’s official website. 

U.S. sales of agricultural tractors dropped 18.4%, while Canadian sales declined 12.5% year over year in April 2026.

  “The June data reflects a market that is still navigating significant economic headwinds,” said Curt Blades, AEM Senior Vice President. “Although tractor sales remain below last year’s levels, the increase in combine sales is a welcome development and demonstrates that farmers continue to invest where it makes the most sense for their operations. Greater certainty around market conditions and long-term farm policy remains critical to supporting confidence across rural America.”  

The Ag Tractor and Combine reports are released every month and can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

“The Senate’s introduction of the Agricultural Act of 2026 is an important step towards providing the certainty America’s farmers, rural communities, and equipment manufacturers need. A strong and modern farm bill supports farm income, strengthens the agricultural supply chain, and ensures that agriculture continues to power the U.S. economy for decades to come. This bill supports the adoption of precision agriculture technologies, promotes long-term productivity, and helps ensure American agriculture remains competitive in a growing global market. It also plays a key role in sustaining hundreds of thousands of equipment manufacturing jobs tied to the agricultural economy.

"The Senate Committee on Agriculture, Nutrition, and Forestry must now move quickly to mark up the legislation and bring it up for a vote. Farmers and equipment manufacturers have waited too long for an updated framework that reflects today’s challenges and opportunities.

"We urge lawmakers to finish the job and deliver a farm bill that provides stability, encourages innovation, and supports the communities and industries that power rural America.”

Since its inception, the AEM Hall of Fame has recognized 75 pioneers whose vision, leadership and lasting contributions have helped define and advance the equipment manufacturing industry. The program celebrates individuals who have made a meaningful impact through innovation, industry leadership and a commitment to corporate citizenship.

Nominees are evaluated based on four guiding principles: innovation, industry contributions, leadership, and corporate citizenship/social responsibility. From groundbreaking inventions to transformative leadership, inductees represent the best of the industry’s past, present and future.

Submit your nomination before the June 5th deadline. Make your nomination stand out—review expert tips to strengthen your submission.

The continued need for greater investment in roads and bridges, ports and waterways, power grids, and broadband infrastructure demands immediate action, and the campaign urges Congress to reauthorize the surface transportation programs set to expire at the end of September. It also highlights the essential role equipment manufacturers play in building and maintaining the infrastructure that keeps America moving.

“A modern and reliable infrastructure system is critical to the long-term growth and competitiveness of the U.S. equipment manufacturing industry,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “Momentum to Move reflects our commitment to advancing solutions that strengthen our nation’s infrastructure, support American jobs, and keep our economy moving forward.”

To kick off the campaign, AEM has launched a digital content hub featuring interviews with policymakers, perspectives from industry leaders, and original reporting and analysis. New content will be added regularly to inform stakeholders and build support for the reauthorization of surface transportation programs.

AEM is urging policymakers to support:

• A transportation funding bill that focuses on creating family-sustaining jobs, making America’s infrastructure safer, and connecting more communities.
• A sustainable and long-term funding mechanism for America’s infrastructure systems.
• Investment in digital construction technology to improve jobsite safety, prevent costly project errors, and cut overall construction costs. 

Through “Momentum to Move,” AEM is working to ensure policymakers understand the importance of sustained infrastructure investment and its impact on manufacturers, workers, and communities.

"We commend Chairman Graves and Ranking Member Larsen for their bipartisan leadership in advancing a surface transportation reauthorization that meets the moment. The BUILD America 250 Act delivers the kind of high-impact investment in America’s well-established surface transportation programs that equipment manufacturers have been calling for – one that will modernize our nation’s infrastructure, strengthen supply chains, and drive sustained economic growth. By prioritizing highways, bridges, and other critical assets, this legislation will create jobs, make communities safer, and strengthen local economies.

"Importantly, the bill reflects a strong commitment to American manufacturing. Its investments in digital construction technologies, workforce development initiatives, and meaningful permitting reform will help ensure projects are delivered faster, more efficiently, and with greater certainty. These are the exact tools manufacturers need to innovate, hire, and invest with confidence.

"AEM looks forward to working closely with the committee and Congress to secure swift passage of this legislation and deliver the infrastructure investment our industry – and our country – depends on."

“The House’s passage of year‑round E15 is a long‑overdue win for farmers, rural communities, and every consumer who values affordable, homegrown energy. Year‑round E15 provides exactly what farmers have been asking for: a stable, reliable market for their crops at a time of real economic strain. This commonsense legislation strengthens rural economies, supports American manufacturing, and increases access to lower‑cost fuel at the pump. Now, it is time for the Senate to follow suit and send the bill to the President’s desk without delay.”

"The April sales results of farm tractor and combine sales show the lingering softness in the equipment market,” said Curt Blades, Senior Vice President at AEM. “These reflect the lingering challenges and uncertainty in the Ag economy. The progress on a US farm bill is encouraging and creates hope for more long-term growth.”

Both U.S. and Canadian sales of agricultural tractors fell 11.3% year over year in April 2026. 

 The Ag Tractor and Combine reports are released every month and can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

Commissioned by AEM and prepared by S&P Global Market Intelligence, the report quantifies the industry’s direct, indirect, and induced contributions to the Canadian economy across jobs supported, total industry output (sales activity), value added (GDP contribution), labour income, and tax revenues. 

The report finds that in 2025, the Canadian off-highway equipment manufacturing industry generated $54 billion in total industry output, supported 147,000 jobs nationwide, and contributed $24 billion in total value added to the Canadian GDP, representing nearly 1 per cent of the 2025 total nominal GDP, and generated $13.7 billion in total labour income. 

“As Canada continues to focus on its nation-building agenda, equipment manufacturers play a key role,” said Megan Tanel, AEM’s President and CEO. “Representing 7 per cent of Canada’s manufacturing employment base, the number of jobs supported by the industry would fill the Montreal Bell Centre more than seven times. Despite headwinds, the industry has proven its adaptability and resilience.”    

The report notes that while the three-year employment total grew, annual changes in industry employment showed more volatility. The industry’s direct employment grew 5.9 per cent in 2023 before experiencing a slight contraction in 2024 and 2025. Despite these fluctuations, the sector continues to provide highly skilled, lucrative career paths. Average labour income per job for those directly employed by the industry amounted to $102,000, roughly 30 per cent above the national average. Industry-supported activity also generated $1.1 billion in taxes, a 10.5 per cent increase from 2022. 

"Constructing a more resilient, future-ready Canada starts with the equipment that powers its critical industries, and that is built and operated by skilled Canadian labour in communities nationwide,” said Linda Hasenfratz, Executive Chair of Linamar Corporation and member of the AEM Board of Directors. “The report underscores that removing obstacles to growth, such as commercial barriers between provinces, can foster a more integrated Canadian economy with more pathways for commercial investment as the country seeks to offset the impacts of global trade volatility.”  

A major factor in the industry's ongoing resilience has been the protective shield of the Canada-United States-Mexico Agreement (CUSMA). Despite the negative economic impact of ongoing tariff measures, CUSMA has positioned Canada well in comparison to other United States trade partners, with Canadians construction machinery exports only falling 2.2 per cent year over year compared to Germany (28.6 per cent) and the United Kingdom (35.3 per cent). However, the main risk moving forward remains policy uncertainty, including tariff changes, rules-of-origin enforcement, and retaliatory measures that create volatility in costs and lead times. 

"Canada’s equipment manufacturers have proven their ability to weather storms, but resilience alone is not a growth strategy,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “To ensure long-term economic security, Canada must double down on championing the mutual benefits of free trade with current and prospective partners while also investing in the large-scale infrastructure projects that support manufacturing competitiveness. When we champion pro-manufacturing policies, we ensure the people who build, power, and feed Canada can continue to thrive." 

Key national findings 

• $54 billion in total industry output (sales activity) generated by the industry.
• 147,000 total jobs supported in Canada (direct, indirect, and induced), representing 0.5 per cent of Canada’s total employment base.
• 70,900 direct jobs in the industry in 2025.
• $24 billion contributed to Canada's GDP (total value added), representing nearly 1 per cent of total nominal GDP.
• $13.7 billion in total labour income supported.
• $102,00 average annual labour income per direct job, 30 per cent above the national average.
• $1.1 billion in tax revenues generated, an increase of 10.5 per cent from 2022. 

Provincial impact: The report highlights the evolving regional footprint of the industry across the country, noting a divergence in fortunes among the provinces that account for the largest shares of direct employment. 

• Ontario: Continues to represent the largest share industry operations and jobs, supporting 27,785 direct jobs (nearly 39 per cent of the national total) and 59,521 total jobs.
• Quebec: Remains the second largest employer of industry jobs in Canada, supporting 13,625 direct jobs (19 per cent of the national total) and 29,193 total jobs.
• Alberta: Outpaced national growth trends, with the province supporting 11,395 direct jobs (16 per cent of the national total) and 22,024 total jobs. 

To read the report, click here.   

AEM's report is based off an S&P Global Market Intelligence analysis titled, “Market Size and Economic Contributions of the Canadian Off-Highway Equipment Industry.” Access to the full report and its corresponding underlying data is available upon request. 

ABOUT THE REPORT 

AEM commissioned S&P Global Market Intelligence, a global data, analytics and software provider, to complete a report that estimates the contributions of the agriculture, construction, and mining equipment manufacturing to the Canadian economy. The report relies upon a well-established approach grounded upon government data and augmented by AEM member data and Market Intelligence’s proprietary industry analysis. The economic contribution of the industry is measured in terms of employment, output, value added (i.e. contribution of the GDP), labour income, and tax revenue. For each measure, the direct, indirect, and induced contributions of the industry are calculated using a combination of data from Market Intelligence and Statistics Canada. 

“While we applaud the House of Representatives for passing a Farm Bill designed to provide relief and certainty for America's farmers, there are several issues critical to rural America that must be addressed when the bill reaches the Senate. It is time for the Senate to finish the job and pass a Farm Bill that builds on the House version: supporting the adoption of precision agriculture technologies, protecting farm income, and sustaining hundreds of thousands of manufacturing jobs tied to the agricultural economy.

“Congress has not passed a new Farm Bill since 2018 despite its critical role in keeping American agriculture productive and secure. Extensions and stop‑gap solutions only prolong uncertainty. Without Senate action, there will be real consequences for rural communities, supply chains, and U.S. competitiveness.”

"AEM welcomes the federal government’s continued focus on strengthening Canada’s economy through investments in trade-enabling infrastructure, workforce development, and measures to make the country more attractive to foreign investment. At a time of heightened global uncertainty, these are important signals that Canada is prepared to compete, grow, and build with greater urgency.

"AEM supports the creation of the Canada Strong Fund as a meaningful step toward advancing the major projects that will underpin Canada’s long-term growth. If implemented with clarity and speed, the fund can help unlock the nation-building infrastructure, industrial capacity, and private-sector investment needed to strengthen the economy and improve its global competitiveness.

"The government’s commitment of $6 billion to expand Canada’s skilled trades workforce by more than 100,000 people by 2030-31 is a necessary step if the country is to meet its infrastructure ambitions. Equipment manufacturers need stronger access to the talent needed to remain globally competitive over the long term.

“At the same time, this update must be the starting point, not the finish line. Canada must accelerate approvals for major projects so Canadians can realize the economic benefits of these investments sooner. There needs to be a clearer long-term strategy to unlock private investment, expand export capacity, and ensure Canadian manufacturers can compete and win. Canada cannot afford to lose momentum now.”

The report shows sales of agriculture tractors were down 9.1% while combine sales dropped 25.3% compared to March 2025.   AEM’s report also show a similar trend in Canadian sales. According to the data, Canadian sales of agricultural tractors fell 16.3% while combine sales dipped 60.6% compared to the year before.  

"These numbers reflect the overall softness in the Ag economy," said Curt Blades, senior vice president of industry sectors and product leadership at AEM. "Despite these declines in sales in 2026, the commitment to modernizing equipment and adopting innovative technologies remains strong, positioning the industry for long-term growth."

The Ag Tractor and Combine reports are released every month and can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

I Make America partnered with Kubota to promote awareness about its campaign and initiatives through the giveaway for the Sidekick UTV. The giveaway marked I Make America’s fourth UTV giveaway in the campaign’s 15-year history.

Representatives from AEM, Knapheide, and Kubota gathered at the company’s Quincy facility to surprise Mr. Cheney alongside his colleagues and present the keys to the UTV.

“We are proud to partner with AEM’s I Make America campaign, which recognizes the people who power equipment manufacturing,” said Bo Knapheide, President & CEO of Knapheide. “Our employees are the backbone of everything we do, and it is exciting to see one of our own recognized by this 15-year-old campaign that continues to unite the industry for positive change.”

“I Make America is about the men and women who show up every day to power equipment manufacturing and take pride in the work they do,” said Kristen Prather, Senior Director of Grassroots Advocacy at the Association of Equipment Manufacturers. “Through this campaign, we work to elevate the industry’s voices, recognize their contributions, and make sure their stories are seen and valued. We’re proud to celebrate Brian today and grateful to the team at Knapheide for welcoming us to Quincy and highlighting what Made in America truly looks like.”

Mr. Cheney was randomly selected from more than 1,200 I Make America supporters who attended the 2025 Utility Expo in Louisville, Kentucky. During the gathering of more than 22,000 utility professionals and construction contractors, I Make America engaged supporters to sign a petition advocating for policies supporting American manufacturing and its workforce.

About the Association of Equipment Manufacturers (AEM):

The Association of Equipment Manufacturers (AEM) is the North American-based international trade group representing off-road equipment manufacturers and suppliers, with more than 1,100 companies and more than 200 product lines in the agriculture and construction-related industry sectors worldwide. The equipment manufacturing industry in the United States supports over 2.2 million jobs and contributes $415 billion to the economy every year. 

About Knapheide:

Founded in 1848 and headquartered in Quincy, Illinois, Knapheide is the nation’s leading manufacturer of work truck bodies and equipment solutions. A sixth-generation, family-owned business, Knapheide supports the skilled trades and essential industries that keep America running. 

With more work trucks on U.S. roads carrying the Knapheide name than any other brand, the company helps workers and fleet leaders build safer, more efficient and more productive vehicles for the job. Guided by nearly two centuries of craftsmanship, reliability and service, Knapheide continues to define the modern work truck through America’s Work Truck — a position celebrating American work and the people behind it. 

Since its inception, the program has honored 75 pioneers whose legacies continue to inspire future generations, reinforcing the industry's role as a driver of progress and economic development. In 2025, the AEM Hall of Fame inducted Billy Robert "B.R." Lee (LeeBoy), Art and Panny McElroy (McElroy Manufacturing), and Nicolaus August Otto (Deutz).  

“The AEM Hall of Fame is a testament to the creativity, passion, and perseverance that define our industry,” said Megan Tanel, AEM President & CEO. “We invite everyone to help us recognize those who make a difference, inspire progress, and shape the future of equipment manufacturing.” 

How to Submit 

Nominations can be submitted through the AEM website. Nominees for the AEM Hall of Fame are judged by a panel of industry experts on four key guiding principles: 

1. Innovation 

2. Industry Contribution 

3. Leadership 

4. Corporate Citizenship/Social Responsibility 

Nominators are encouraged to submit supporting documents and materials to help illustrate the nominee’s full impact on the industry. The deadline to submit is Friday, June 5.  

Looking for how to create a standout nomination? Follow these tips. 

Questions on the program can be sent to Mary Stratton at mstratton@aem.org.  

Equipment manufacturers stand to benefit from the introduction of an immediate 100 per cent tax deduction for manufacturing and processing machinery and equipment, which will allow companies to realize savings right away instead of spreading out deductions over multiple years. The reduction of the small business corporate income tax rate by more than 30 per cent is also a welcome measure that will help equipment manufacturers stay competitive and reinvest in operations and local jobs.

AEM also applauds the government’s proposed 10-year capital plan of $210 billion for infrastructure investment, which acknowledges the need to revitalize core trade-enabling pillars like highways and mass transit, while also laying the foundations for long-term economic security for Ontarians.

The continued collaboration between the federal government and Ontario to retrain workers in tariff-impacted industries through the $228.8 million Canada-Ontario Workforce Tariff Response is an encouraging sign. Such measures will help workers stay employed, upgrade their skills, and adapt to new technology and job demands as the economic landscape continues to evolve.

“This budget signals that Premiere Ford’s government understands what equipment manufacturers need to compete: a strong investment climate, modern infrastructure, and a steady stream of skilled workers,” said Kip Eideberg, Senior Vice President of Government and Industry Relations at AEM. “The real test now is execution so that Ontario’s workers and businesses see results as soon as possible. AEM looks forward to working collaboratively with the government to ensure smooth implementation of these measures so that equipment manufacturers and their value chain partners can continue to thrive.”

According to the latest data from the Association of Equipment Manufacturers (AEM), U.S. sales of agricultural tractors declined across most horsepower categories in February compared to the same month last year, while combine sales posted modest growth.

“Farmers remain focused on managing input costs while maximizing productivity,” said Curt Blades, senior vice president of industry sectors and product leadership at AEM. “While equipment purchases tend to follow broader farm income cycles, the long-term outlook for modernizing fleets and adopting advanced technologies remains strong.”

United States Equipment Sales

In the United States, agricultural tractor sales declined compared to February 2025, with the most significant declines occurring in the under-100 horsepower categories. Higher horsepower tractors also experienced softer demand as producers continue to evaluate capital purchases amid changing commodity prices and interest rate pressures.  

Total farm tractor sales in the United States declined 12.2% in February, with 9,804 units sold compared to 11,167 units in February 2025.

 Breaking down the U.S. tractor market by horsepower:

• Under 40 HP tractors declined 11.5% in February, with 6,014 units sold compared to 6,792 units last year.
• 40–100 HP tractors decreased 9.5%, totaling 2,738 units sold compared to 3,024 units in February 2025.
• 100+ HP tractors experienced the steepest monthly decline, falling 25.8%, with 904 units sold compared to 1,218 units last year.
• Four-wheel drive tractors were the only segment to post growth, increasing 11.3%, with 148 units sold in February.

Year-to-date tractor sales in the United States totaled 18,587 units, representing an 8.7% decline compared to 20,365 units sold during the first two months of 2025.

Combine sales in the United States declined 12.6% in February, with 159 units sold compared to 182 units last year. However, year-to-date combine sales increased 15.4%, reaching 322 units compared to 279 units during the same period in 2025, reflecting continued demand for harvesting efficiency and advanced technology.

Canadian Equipment Sales

Canadian equipment sales showed similar trends, with tractor sales declining year-over-year while combine sales experienced significant growth early in the year.

Total farm tractor sales in Canada declined 14.4% in February, with 1,217 units sold compared to 1,421 units in February 2025. Year-to-date tractor sales are down 3.3%, with 2,639 units sold through February compared to 2,730 units during the same period in 2025. 

Breaking down the Canadian tractor market by horsepower:

• Under 40 HP tractors declined 17.0% in February, with 689 units sold.
• 40–100 HP tractors decreased 3.0%, totaling 258 units sold.
• 100+ HP tractors declined 10.0%, with 180 units sold.  

Sales of four-wheel drive tractors in Canada declined 28.0% in February, with 90 units sold compared to 125 units during the same month last year. 

Combine sales in Canada remained steady in February with 89 units sold, matching February 2025 totals. Year-to-date combine sales reached 204 units, representing an 85.5% increase compared to 110 units sold through February last year. 

Beginning inventory levels for February included 11,843 tractors and 417 combines across Canada, according to AEM’s monthly report. 

Industry Outlook

While equipment sales fluctuate with farm income cycles, the agriculture industry continues to invest in technologies that improve efficiency, sustainability, and operational productivity. Precision agriculture, automation, and advanced harvesting technologies remain key drivers of equipment modernization.

AEM’s monthly Ag Tractor and Combine Report provides insights into retail sales trends across key equipment categories and helps manufacturers, dealers, and industry stakeholders monitor market conditions.

About the Report

The AEM Ag Tractor and Combine Report is provided monthly and is derived from AEM member companies through proprietary statistical reporting programs. The data represents preliminary monthly retail sales of new agricultural equipment.

For more information, visit:

https://www.aem.org/market-share-statistics/us-ag-tractor-and-combine-reports

Commissioned by AEM and prepared by S&P Global Market Intelligence, the report quantifies the industry’s direct, indirect, and induced contributions to the U.S. economy across jobs supported, output (sales activity), value added (GDP contribution), labor income, and tax revenues. 

The report finds that in 2025, the U.S. off-highway equipment manufacturing industry generated $902 billion in total sales activity and supported 2.2 million jobs nationwide. The industry contributed roughly $415 billion in total value added to U.S. GDP, about 1.4% of nominal GDP, and generated $194 billion in total labor income. For the first time, average annual pay per industry employee reached six figures — $105,000. Industry-supported activity also generated $55 billion in combined federal and state/local tax revenue. 

“Equipment manufacturers build, power, and feed the world,” said Brian Bieller, Chair of AEM’s Government and Public Affairs Committee and President of BOMAG Americas, Inc. “This report underscores the scale of our industry’s footprint: we represent more than 1 in 100 U.S. jobs and 1 in 10 manufacturing jobs. As policymakers debate the next chapter of infrastructure, trade, workforce, and tax policy, these numbers make one thing clear: supporting equipment manufacturing is supporting the U.S. economy.” 

AEM President and CEO Megan Tanel added, “America’s off-highway equipment industry is a powerful economic engine. In 2025 alone, our industry supported 2.2 million jobs, generated $194 billion in labor income, and contributed $415 billion to GDP. Despite numerous challenges facing the industry, our industry learns to adapt and proves its resiliency time and time again.” 

Growth across the equipment manufacturing industry was relatively flat over the last three years, with a 0.4% decline in overall employment and a 0.4% decline in total sales activity. The industry’s direct employment grew 3.2% in 2023 before contracting by 1.6% and 1.8% in 2024 and 2025 respectively. Across different sectors, construction equipment manufacturing grew direct employment by 2.9%, buoyed by 6.4% growth in 2023. The mining equipment sector saw direct employment grow 2.4%, while the agriculture equipment manufacturing sector saw employment contract by 7.6%. 

America’s equipment manufacturers have weathered every storm thrown at them — but resilience alone is not a growth strategy,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “To make manufacturing great again, we need a comprehensive strategy that prioritizes smart and sensible trade policies, drives the funding needed for nation-building infrastructure, modernizes regulations, and delivers real permitting reform. When equipment manufacturers succeed, America succeeds.”  

Key national findings  

• $902B in total sales activity (output) generated by the industry
• 2.2M total U.S. jobs supported (direct, indirect, and induced), 1.3% of U.S. nonfarm employment base and 9.5% of U.S. manufacturing employment
• 421,000 direct jobs in the industry in 2025
• $415B contributed to U.S. GDP (total value added), 1.4% of nominal GDP
• $194B in total labor income supported
• Average industry annual pay of $105,000
• $545B in combined tax revenues  

State and local impact 

The report shows the breadth of the industry’s employment footprint across the country. In 2025, the largest total employment impacts were concentrated in key manufacturing and supply-chain states, including: 

• Texas: 228,499 total jobs supported (50,621 direct)
• Iowa: 223,739 total jobs supported (32,776 direct)
• Wisconsin: 134,141 total jobs supported (25,806 direct)
• Illinois: 134,115 total jobs supported (26,706 direct)
• Ohio: 124,697 total jobs supported (25,418 direct) 

In addition, the report provides a congressional district-level view of the industry’s reach and the local economies supported by equipment manufacturing and its supply chain. 

To read the report, click here.  

AEM's report is based off an S&P Global Market Intelligence analysis titled, The Market Size and Economic Contributions of the U.S. Off-Highway Industry. Access to the full report and its corresponding underlying data is available upon request.  

ABOUT THE REPORT

AEM commissioned S&P Global Market Intelligence to assess the market size and economic contributions of the off-highway equipment and ancillary products industry. The analysis uses a well-established, input-output modeling approach grounded in public data sources and Market Intelligence’s proprietary Business Market Insights database to estimate the industry’s direct, indirect, and induced impacts across employment, output, value added (GDP), labor income, and tax revenues. 

Infrastructure policy continues to be a defining issue at the state and federal level – and this program, on the construction industry’s biggest stage, will feature conversations that examine what will happen next. Featured conversations include Brian Bieller, President of BOMAG Americas, Inc, and additional speakers to be announced in the coming days. 

“CONEXPO-CON/AGG is proud to support a platform that brings together policymakers and industry leaders for substantive, forward looking discussions,” said Dana Wuesthoff, CONEXPO-CON/AGG Show Director. “The Groundbreakers Stage will help drive informed dialogue about what’s next for U.S. infrastructure.” 

Hosted by POLITICO Live, the Groundbreakers Stage event will take place on Friday, March 6 at 9:30 AM PT. Register here to attend the event virtually and tune in live here.  

Named for J.B. Davidson, widely regarded as the father of modern agricultural engineering, the Davidson Prize celebrates cutting-edge solutions that deliver measurable impact for producers while advancing the future of agriculture.

This year’s Davidson Prize winners are:

• Grain Weevil — an automated grain bin management system designed to enhance safety, maintain grain quality and reduce the need for workers to enter hazardous storage environments.
• OutRun Tillage System — a next-generation tillage platform engineered to optimize soil preparation with greater precision, efficiency and adaptability to varying field conditions.

“These technologies demonstrate how innovation can directly address the real challenges farmers face every day,” said Curt Blades, senior vice president, industry sectors and product leadership at AEM. “The Davidson Prize recognizes solutions that combine ingenuity with practical application. From improving grain management safety to advancing soil preparation practices, these innovations help producers operate more efficiently while caring for their land.”

The Grain Weevil introduces a new approach to grain storage management by continuously moving within the bin to monitor and condition stored grain. This automated process helps prevent spoilage, reduce quality loss and significantly minimize the risks associated with manual bin entry, one of agriculture’s most dangerous tasks.

The OutRun Tillage System brings enhanced precision and control to tillage operations, enabling producers to better manage residue, soil conditions and field variability. Its engineering design supports improved agronomic outcomes while helping farmers reduce passes, optimize fuel usage and prepare fields more effectively for planting.

“The Davidson Prize highlights the powerful role engineering plays in shaping the future of agriculture,” said Cedric Calhoun, executive director of ASABE. “These winners reflect the thoughtful integration of research, design and real-world performance that defines excellence in agricultural and biological engineering. They are strong examples of how innovation can advance both productivity and sustainability.”

Each year, Davidson Prize honorees are selected by a panel of ASABE experts who evaluate entries for engineering innovation, measurable impact and industry advancement. The award underscores the collaboration between engineers, manufacturers and producers to solve complex agricultural challenges.

By recognizing technologies such as Grain Weevil and the OutRun Tillage System, AEM and ASABE continue their shared mission to elevate innovations that strengthen agriculture’s ability to meet the needs of a growing global population.

The bell ringing was hosted by CONEXPO-CON/AGG, owned and produced by Association of Equipment Manufacturers (AEM), alongside CONEXPO-CON/AGG exhibitors, construction contractors and trade show partners, shining a spotlight on the construction industry’s essential role in building infrastructure, advancing sustainability and driving economic growth.  

“Construction touches every community and every industry, and CONEXPO-CON/AGG brings that impact to life on a global stage,” said Megan Tanel, President and CEO of AEM. “As we prepare to host the show next week, today’s bell ringing underscores the significance of the innovation, collaboration and workforce that keeps our industry moving forward and our communities thriving.” 

Representatives ringing the Opening Bell included leaders from construction materials producers, equipment manufacturers, technology providers and contractors, reflecting the full breadth of the industry ecosystem that converges at CONEXPO-CON/AGG every three years. NYSE member companies Caterpillar (NYSE: CAT) and John Deere (NYSE: DE) were among those in attendance. 

According to the U.S. Census Bureau’s report released January 2026 referencing October 2025 data, overall construction spending in the U.S. alone was estimated at a seasonally adjusted annual rate of $2.175 trillion. The construction industry provides more than 8.3 million jobs according to the U.S. Bureau of Labor Statistics December 2025 data.  

Held at the Las Vegas Convention Center, CONEXPO-CON/AGG 2026 will welcome approximately 140,000 construction professionals from around the world to experience the latest equipment, technologies and solutions shaping the future of construction. The five-day show features more than 3 million sq. ft. of exhibits, 2,000+ exhibitors, live equipment demonstrations, and a robust education program focused on safety, sustainability, workforce development and innovation. 

“The construction industry is evolving rapidly, and CONEXPO-CON/AGG is where those conversations, connections and breakthroughs take center stage,” Tanel added. “We’re proud to kick off this powerful moment of economic impact for our industry here at the NYSE.” 

Bell ringing participants included: 

• Megan Tanel, President and CEO of AEM
• Nicole Hallada, SVP, Exhibitions and Marketing at AEM
• Henry Batten, President and CEO of Concrete Supply Co., LLC
• Glen Calder, President and VP of Operations at Calder Brothers Corporation
• Jason Daly, VP of Earthmoving Sales, Marketing and Customer Success at John Deere
• Brian Dietz and Tony Dietz, Co-Owners at Bob Dietz & Son Inc.
• Philip Kelliher, SVP Cat Rental & Used at Caterpillar
• Laura Ness Owens, Chief Marketing Officer at Doosan Bobcat Inc.
• Kristie Stern, President of Green Mountain Lion Corp.
• Matt Stanley, Founder of Raised on Blacktop
• Ivan Di Federico, President and CEO of Topcon Positioning Systems, Inc.
• Kevin Walgenbach, EVP, Operations and Compliance at National Ready Mixed Concrete Association
• Bob Weldon, President of Weldon Materials, Inc. 

Photos (credit: NYSE) and video from today’s NYSE Opening Bell® ceremony are hyperlinked.  

The blueprint calls for a three-pronged strategy to bolster U.S. equipment manufacturing: drive expansion of domestic manufacturing through trade certainty, sustained investment in infrastructure, and a resilient, innovative workforce. 

“To secure the long-term growth and success of the equipment manufacturing industry, policymakers need to focus on the fundamentals that matter most: a stable and predictable trade environment, long-term investment in America’s infrastructure, a strong farm economy, and innovative workforce development,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “Equipped to Manufacture provides the practical, targeted recommendations needed to strengthen domestic manufacturing and bolster America’s global competitiveness.” 

AEM’s blueprint underscores how equipment manufacturing face stiff headwinds. After peaking in 2001, U.S. manufacturers’ market share has declined to 17%, with China leading the world at 29%, and that decline is projected to continue. U.S. equipment manufacturers, who employ 2.2 million workers and produce the equipment used to build, power, and feed America, face increasing pressure from surging geopolitical tensions, heightened trade uncertainty, the need to restructure global supply chains, as well as a shortage of 42,000 workers. 

Equipped to Manufacture specifically calls on policymakers to:  

• Drive Expansion of Domestic Manufacturing: Provide Trade Certainty – U.S. equipment manufacturers rely on critical raw materials as well as parts and components – including steel, aluminum, rare earth metals, semiconductors, microchips, circuit boards, transmissions, and engines – that cannot be sourced domestically. AEM calls for a targeted and transparent tariff relief process for raw materials, parts, and components that cannot be sourced at cost or scale from domestic suppliers, modern, market-opening trade agreements, as well as tax credits to offset soaring tariff payments and expand manufacturing capacity in the United States.
• Create More Manufacturing Jobs: Pass Legislation to Bolster Infrastructure Projects and Strengthen the Farm Economy – Investments in America’s crumbling infrastructure and struggling farm economy are needed to sustain global demand for equipment and create more family-sustaining manufacturing jobs. AEM strongly supports permitting reform to accelerate project approvals, reauthorization of surface transportation programs, and an updated farm bill to help farmers invest in the next generation of agriculture equipment.
• Build the Manufacturing Workforce of Tomorrow: Attract and Retain Skilled Workers to Move the Industry Forward – The U.S. equipment manufacturing industry has a shortage of 42,000 workers. AEM calls for the modernization of the National Apprenticeship Act so registered apprenticeships are more readily accessible by the manufacturing workforce, expansion of career and technical education in high schools, and the alignment of legal immigration pathways with manufacturing workforce needs.  

“President Trump and congressional leaders have made growing manufacturing in the United States a top priority – expanding manufacturing capacity, increasing investments, and creating more jobs. To turn that vision into reality, policymakers should take immediate action on the policies outlined in Equipped to Manufacture and ensure that the future is made in America.” 

Megan Tanel, President & CEO of the Association of Equipment Manufacturers (AEM), today released the following statement in response to the U.S. Labor Department’s Jobs Report released on February 11, 2026. AEM represents more than 1,100 companies that drive the construction industry growth and owns and manages the upcoming CONEXPO-CON/AGG 2026, March 3-7 in Las Vegas, where this needed job growth momentum, paired with technological advances, and efficiency and sustainability are unveiled. 

“As the U.S. economy added 130,000 jobs in January, the construction industry accounted for 33,000 of those new positions, nearly one in four jobs created nationwide.

“Construction continues to be a powerful engine of economic growth. Strong hiring reflects sustained infrastructure investment, private development activity and long-term confidence in the build environment.

“With hiring accelerating, contractors are increasingly investing in advanced equipment, digital tools and workforce development strategies to scale efficiently and safely. This news comes just as we are preparing for CONEXPO-CON/AGG 2026, North America’s largest construction trade show, where industry leaders will gather to promote automation, the next generation of jobsite technology and address workforce growth.

“We continue to see a clear connection between economic momentum and innovation. As demand grows, the industry is responding with smarter equipment and new training pathways to ensure projects stay on track, in budget and with safety as a top priority.”

Interviews with Tanel leading up to the show or from the Show are available via awilson@laughlin.com.

"After several months of challenging numbers, it's encouraging to see a modest uptick in combine sales this January," said Association of Equipment Manufacturers Senior Vice President Curt Blades. "Overall tractor sales continue to be soft indicating the overall state of farm economy and underscoring the need for more certainty in biofuels and global ag markets."

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

U.S. sales of total Ag tractors dropped 14.8% while sales of combines declined 4.3% in December 2025 compared to the year before.   Meanwhile, Canadian sales of Ag tractors were down 13.7%, while combine sales jumped 26.1% in December compared to the year before.  

“December’s data is a result of the economic instability and pressures farmers have faced the past months,” said Association of Equipment Manufacturers Senior Vice President Curt Blades. “Throughout this short-term decline in sales, equipment manufacturers remain committed to supporting farmers with the equipment they need. As we look into 2026, AEM remains confident in the industry’s resilience and unique ability to adapt.”  

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. 

“This month’s numbers reflect the continued economic pressures farmers have been navigating for the past several months.” said Association of Equipment Manufacturers Senior Vice President Curt Blades. “While we’re seeing a short-term slowdown in sales, equipment manufacturers remain focused on supporting farmers with the tools and technologies that deliver efficiency and long-term value. As we move into 2026, we’re watching market conditions closely and remain confident in the industry’s underlying strength.” 

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

“For more than a century, AEM’s strength has come from the commitment and leadership of our member companies,” said Paul Flemming, AEM Vice President of Membership & Sales. “We are honored to celebrate these organizations for their long-standing engagement and contributions to our industry. Their partnership and participation help propel equipment manufacturers forward in North America and around the world.”

AEM congratulates the following milestone members and thanks them for their ongoing dedication to the industry:

25 Years

• ALLU USA Inc.
• Ammann America
• Asphalt Zipper Inc.
• Costex Tractor Parts
• Hercules Machinery Corp.
• Horton Inc.
• Hydraulicircuit Technology
• Kinshofer North America
• Klein Products
• Moba Corporation
• RavcoWylie Systems
• Service Trucks International
• TrafFix Devices
• Xtreme Manufacturing

75 Years

• Kuhn North America

100 Years

• Bomag Americas
• Caterpillar
• Etyrne
• Metso USA

“As we usher in this distinguished group of officers and board members, we’re not simply filling seats, we’re elevating the engine drive behind AEM’s mission,” said Megan Tanel, President and CEO of AEM. “Our volunteer leaders bring vital perspective, bold ambition and an unwavering commitment to shaping the future of off-highway equipment manufacturing. Together, we are more poised than ever to empower our members, fortify our global industry presence and deliver impact for the two million-plus jobs our sector supports.”

The 2026 AEM Officers include:

• Phil Kelliher, Senior Vice President Cat Rental & Used, Caterpillar, AEM Chair
• Kurt Coffey, Vice President, Case IH, North America, CNH Industrial America, AEM Vice Chair
• Melvin Porter, President & Chief Executive Officer, Link-Belt Cranes, AEM Treasurer
• Greg Petras, President, Kuhn North America, Ag Sector Board Chair
• Erica Baird, Executive Director - Global Sales and Service, Cummins, CE Sector Board Chair
• Megan Tanel, President & CEO, AEM, Secretary  

2026 AEM Board of Directors:

• Jason Andringa, President & Chief Executive Officer, Vermeer Corporation
• Erica Baird, Executive Director - Global Sales and Service, Cummins
• Brian Bieller, President, BOMAG Americas
• Stephen Bullock, President, Power Curbers Companies
• Kurt Coffey, Vice President, Case IH, North America, CNH Industrial America
• Jason Daly, Vice President of Earthmoving Sales, Marketing, and Customer Success, Deere & Company
• Richard Fox-Marrs, President & Chief Executive Officer, JCB
• Grant Godbersen, President, GOMACO Corporation
• Linda Hasenfratz, Executive Chair, Linamar Corporation
• Bill Hurley, Vice President, Global Government Affairs, AGCO Corporation
• Keith Johnson, President, Kondex Corporation
• Phil Kelliher, Senior Vice President Cat Rental & Used, Caterpillar
• Greg Petras, President, Kuhn North America
• Melvin Porter, President & Chief Executive Officer, Link-Belt Cranes
• Austin Ramirez, Chief Executive Officer, Husco
• Jeff Reed, Chairman, Reed International
• Eric Sauvage, President & Chief Executive Officer, LBX Company
• Kristie Stern, President, Green Mountain Lion Corp
• Todd Stucke, Executive Officer, Kubota Corporation; Deputy General Manager of Farm and Industrial Machinery Consolidated Division, Kubota Corporation; Deputy General Manager of Customer Solutions Division, Kubota, Kubota North America Corporation
• Pat Weiler, President & CEO, Weiler 

2026 AEM Ag Sector Board:

• Grant Adolph, Chairman of the Board & Chief Operating Officer, Buhler Industries
• Tim Bucher, CEO & Co-Founder, Agtonomy
• Kurt Buehler, Group President, Linamar Corporation
• Shane Coates, Executive Vice President of North America Dealer CE & Ag Sales, JCB
• Kurt Coffey, Vice President, Case IH, North America, CNH Industrial America
• Mark Core, Executive Vice President - Forage and Lifecycle, CMO, Vermeer Corporation
• Fernando Cuccioli, Executive Vice President, Cluster Americas, DeLaval
• Luke Gakstatter, Senior Vice President, Sales & Marketing, Ag & Turf Division, Deere & Company
• Doug Griffin, Partner, Kearney
• Bill Hurley, Vice President, Global Government Affairs, AGCO Corporation
• Keith Johnson, President, Kondex Corporation
• Todd Kniffen, Sr. VP of Engineering & Global Product Management, Kinze Manufacturing
• Dietz Lankhorst, President & CEO, Krone North America
• Darryl Matthews, President, Global Agriculture, Valmont Industries and Valley Irrigation, Valley Irrigation
• Anthony Montag, CEO, Montag Manufacturing
• Yannick Montagano, President, Kubota Canada
• Brian Nelson, CEO & Chairman, HCC
• Greg Petras, President, Kuhn North America
• Viren Popli, President & CEO, Mahindra USA
• Eric Raby, SVP - Americas, CLAAS of America 

 2026 AEM CE Sector Board:

• Jay Allen, President & CEO, Allen Engineering Corporation
• Erica Baird, Executive Director - Global Sales and Service, Cummins
• Dean Barley, President & CEO, Tadano America Corporation, Manitex International & Tadano Mantis Corporation; COO, Tadano Europe
• Glen Calder, President and Vice President of Operations, Calder Brothers Corporation
• Susanne Cobey, Chief Executive Officer, Eagle Crusher Company
• Steve Corley, Executive Vice President, DEUTZ Corporation
• Ivan Di Federico, President and Chief Executive Officer, Topcon Positioning Systems
• Terry Dolan, Head of CNH Construction Brands, Commercial for North America, CNH Industrial America
• Mike Gidaspow, Chief Digital Officer, Komatsu America Corp.
• Doug Gilbert, Vice President of Global Sales & Marketing, Parker Hannifin Corporation
• Jim Glazer, President & CEO, Elliott Equipment Company
• Dave Hughes, Vice President of Global Sales, McElroy Manufacturing
• Jim McEvoy, President & CEO, Wirtgen America
• Melvin Porter, President & Chief Executive Officer, Link-Belt Cranes
• Pete Moeller, Group Vice President, Construction and International Businesses, The Toro Company
• Eric Sauvage, President & Chief Executive Officer, LBX Company
• Robert Strong, Senior Vice President, Earthmoving, Caterpillar
• Kevin Thomas, Executive Vice President, Industrial Equipment Division, Alamo Group
• John Thornton, President, GS Global Resources
• Scott Young, President / Head of Sales Region North America, Volvo Construction Equipment North America

Thank you to our outgoing Directors: 

• John Grote, Chief Operating Officer, Grote Industries
• Pete Large, Senior Vice President, Strategy & Corporate Development, Trimble
• Brian Metcalf, President & CEO, Ring-O-Matic
• Laura Ness Owens, CMO & Senior Vice President, Doosan Bobcat North America
• Gustavo Oberto, President, Global Irrigation, Lindsay Corporation

Keith Lee accepted the award for B.R. Lee, Chip McElroy accepted the award for Chip & Panny McElory, and Dr. Sebastion Schulte accepted the award for Nicolaus August Otto.

"B.R. Lee, Art and Panny McElroy, and Nicolaus August Otto each embody the spirit of innovation and dedication that drives our industry forward," said AEM President & CEO Megan Tanel. "Their creations undoubtedly transformed the equipment manufacturing industry and inspired future generations to continue pushing forward. AEM is honored to add them to our Hall of Fame.”

Billy Robert “B.R.” Lee, Founder, LeeBoy
 

Billy Robert “B.R.” Lee revolutionized the commercial paving industry through innovation, leadership, and unwavering dedication to the paving professional. In the 1960s, he began crafting affordable pull-boxes from scrap metal in his backyard garage, addressing the needs of small contractors. In 1970, B.R. spawned an entirely new industry with his invention of the first self-propelled commercial-class paver. It was gas-powered with variable widths and intuitive controls, transforming productivity and accessibility. This breakthrough marked the genesis of the LeeBoy brand.

Lee’s commitment to customer feedback drove continuous innovation, including heated screed extensions and the industry-standard 8-foot paver. He also developed specialized equipment like the Force Feed Loader and Maintainer for the North Carolina Department of Transportation, and pioneered features now standard across the industry.

Beyond engineering, Lee built a culture centered on customer satisfaction. Every employee was responsible for ensuring equipment met user needs, no matter their role. His leadership was rooted in humility, integrity, and family values. Employees and dealers alike were treated as extended family, with relationships often sealed by a handshake. Lee’s social responsibility was equally profound. He quietly supported employees and community members in need.

At his core, B.R. was a simple, yet brilliant, farm man who worked hard sun-up to sun-down and had a habit of doing the right thing, simply because it was the right thing to do. LeeBoy’s success as a company today is a direct result, 61 years later, of B.R.’s ability to successfully imprint his multi-generation farm values on the corporate culture.

Art and Panny McElroy, Founders, McElroy Manufacturing

In 1954, Art and Panny McElroy launched McElroy Manufacturing from their Tulsa, Oklahoma garage as a fabrication shop for local companies like American Airlines, WL Walker, and Allied Bearing.

With Panny handling the books and Art at the helm, the company flourished, taking on more contract work and expanding their facilities. By the late 1960s, McElroy was shipping its fintube machines around the globe – but the company’s potential wouldn’t be fully realized until 1969, when Art designed a machine that could weld a newly-introduced high-density polyethylene plastic pipe. By 1973, with his passion and focus on the potential of the fledgling polyethylene pipe market, McElroy had built the most complete range of equipment globally, capable of fusing from ½” to 48” pipe. In the years that followed, his inventive mind combined with his engineering and manufacturing expertise led to many further advances and improvements in products that shaped this industry into what it is today.

Art and Panny established a reputation not only for their quality products, but also for their ability to make customers feel welcomed and valued. It wasn’t uncommon for business meetings to turn into “family dinners” that laid the foundation for long-lasting friendships between the McElroys and their customers – many of which last to this day.

Art and Panny were instrumental in laying the foundation for many of the company’s most successful ventures, including McElroy University, McElroy’s commitment to supporting its products globally, and the network of channel partners that are critical to selling, supporting, and servicing McElroy’s many machine lines. The couple held themselves to a high standard and committed to leading by example, whether in terms of customer service, machine quality, or just making others feel genuinely welcome.

After Art passed away in 1988, Panny took the company’s reins, continuing the vision she and her husband had worked to realize. Almost a decade later, Panny decided it was time to retire as President and CEO of McElroy, passing the title along to the couple’s son, Chip McElroy. Their daughters, Donna (McElroy) Dutton and Peggy (McElroy) Tanner, serve as the company’s Executive Vice President of Finance and Executive Vice President of Sales for Emerging Markets, respectively.

To this day, the plastic pipe fusion industry owes much of its success to the tireless work of Art and Panny McElroy. Through their commitment to quality, the company continues to reach new heights with each passing year.

Nicolaus August Otto, Engineer & Inventor, DEUTZ

Nicolaus August Otto transformed the world through his groundbreaking work in internal combustion technology. Originally a merchant and traveling salesman, Otto’s fascination with engines led him to experiment with combustion systems at a time when the field was still in its infancy. In 1862, he began developing his own four-stroke engine. Just two years later, he co-founded N. A. Otto & Company in Cologne with Eugen Langen, the world’s first factory dedicated solely to internal combustion engines, and the forerunner of today’s DEUTZ AG.

Their atmospheric gas engine won a gold medal at the 1867 World Exhibition in Paris for its efficiency. But Otto’s most enduring contribution came in 1876 with the invention of the four-stroke engine, a design that became the foundation for modern internal combustion engines.

Otto didn’t stop there. He further enhanced engine independence with the development of magnetic low-voltage ignition, a prerequisite for making an internal combustion engine independent of the mains gas supply. His innovations helped mechanize small trades, boost industrial growth, and democratize access to mechanical power. Adaptable to various fuels and applications, it revolutionized how power was generated and used. Otto’s leadership turned complex engineering into practical solutions. His vision earned him global recognition, including an honorary doctorate in 1882 alongside Alexander Graham Bell. His legacy lives on in every car, truck, and industrial engine today, proof that one man’s curiosity and persistence can reshape the world.

The AEM Hall of Fame has been recognizing luminaries in the agriculture and construction equipment manufacturing industry since 1993, and includes such names as Benjamin Holt (Caterpillar), Joseph Cyril Bamford (JCB), Jerome Increase Case (CNH Industrial), John Deere (Deere & Co.), Gus Ramirez (HUSCO International) and Mary Andringa (Vermeer). The induction of Lee, the McElroys, and Otto brings the total number of inductees to 74. 

The Association of Equipment Manufacturers (AEM) Hall of Fame recognizes the pioneers whose inventions, ideas, leadership and courage have built, fed, and powered our modern world.

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

WASHINGTON, D.C. – The Association of Equipment Manufacturers (AEM) today launched “The Makers,” a new campaign spotlighting the men and women who make the equipment – in America – that builds, powers, and feeds the world.  

As AEM continues to advocate for policies that will bolster domestic manufacturing, the campaign highlights the real stories of three of the 2.3 million Americans in the equipment manufacturing industry. The campaign kicks off with a six-figure ad buy in Washington, D.C., calling on policymakers to recognize the economic impact of the industry and pass pro-manufacturing policies that will enable more equipment to be made in America.  

Building on the success of AEM’s award-winning Behind Every Product campaign, The Makers tells the stories of Greg from Kinze in Williamsburg, Iowa, Sarah from Link-Belt Cranes in Lexington, Kentucky, and Stephanie from Gradall Industries in New Philadelphia, Ohio. Each video celebrates the pride, craftsmanship, and purpose that define equipment manufacturing, and the people whose hands and hearts that make it possible. 

The series launches with a minute-long anthem video that weaves together the stories of Greg, Sarah, and Stephanie, showcasing the diverse backgrounds, but shared values that unite America’s equipment manufacturing workers. Accompanying the anthem video are three short films that spotlight the individual stories of each manufacturing employee. Greg’s short film launched today, with the other two videos launching in the coming weeks.  

 “AEM’s ‘The Makers’ video featuring Greg is a powerful reminder of the deep connection between farming and manufacturing,” said Kinze President Susanne Kinzebaw Veatch. “Greg’s story reflects the heart of Kinze – where many of our team members, like him, bring firsthand farming experience to the work they do every day. That connection ensures we build equipment that truly meets the needs of farmers. Manufacturing plays a significant role in the ag economy, and I’m proud of the contributions our employees make – from engineering to assembly to service – in helping farmers feed the world. Behind every Kinze product are dedicated people, and together, we’re driving agriculture and the rural economy forward.”  

 “We take great pride in being a mobile crane manufacturer to lift America’s economy both literally and figuratively,” said Melvin Porter, CEO and President, Link-Belt Cranes. “Every crane we design and manufacture represents the skill, innovation, and dedication of American workers. We proudly support AEM’s ‘The Makers’ campaign because it spotlights the people, the equipment, and the stories moving our nation forward. It’s vital that we empower these hardworking men and women through sound manufacturing and infrastructure policies to sustain the industries that keep America strong.” 

 “For over 80 years, Gradall's legacy as an American manufacturer has been built on the deep, generational loyalty of families like Stephanie’s,” said Mike Popovich, President of Gradall Industries. "Seeing three generations commit their careers here shows the powerful, personal connection between our company and our community. This dedication is what enables us to design and deliver world-class equipment that helps communities everywhere function and grow.” 

 “There are millions of makers like Greg, Sarah, and Stephanie behind every planter, crane, and excavator that maintain our nation’s infrastructure and help our farmers grow more food,” said Kip Eideberg, AEM’s Senior Vice President of Government and Industry Relations. “As policymakers in Washington discuss ways to revitalize American manufacturing, it is important to address misconceptions about the industry and demonstrate why it is important to create – and fill – more manufacturing jobs in America. This campaign is a celebration of the people that make our industry strong, the communities they support, and the values they represent: hard work, ingenuity, and the belief that what you make matters.” 

To watch The Makers video series and learn more about the 2.3 million men and women of the equipment manufacturing industry, click here.  

About the Association of Equipment Manufacturers (AEM) 

The Association of Equipment Manufacturers (AEM) represents North America’s off-highway equipment manufacturers and suppliers, with more than 1,100 companies and 200 product lines in the agriculture and construction sectors. AEM advances equipment manufacturing’s interests through advocacy, market information, and exhibitions, supporting 2.3 million jobs and a $316 billion economic impact across the United States. 

The report, titled From Source to Solution: Advancing Water Stewardship in the Non-Road Sector, showcases world-class water stewardship taking place across North America and highlights how equipment manufacturers are helping to save trillions of gallons of water annually through modern practices and technologies. The full study is available to view and download at the AEM Insights page.

“This study demonstrates that North American equipment manufacturers are doing more than just supplying innovative and cutting-edge equipment – they are enabling some of the most advanced water stewardship practices in the world,” said Curt Blades, AEM Senior Vice President of Agriculture Services & Forestry. “It also serves as a valuable resource for AEM, our members, and our industry peers, as we seek to develop a cohesive and comprehensive message around water management for our industry.”

Produced in collaboration with AEM member company and global management consulting firm Kearney, the study reveals several key findings, including:

• Modern irrigation practices are saving the U.S. 9.7 trillion gallons of water annually.
• Innovations in concrete production have reduced freshwater needs by up to 20% during new production.
• Field-scale conservation practices are producing measurable improvements in water quality across multiple U.S. watersheds.
• Modern utility efficiencies are saving the U.S. and Canada nearly 4 trillion gallons of water annually, avoiding withdrawals that would otherwise be needed to support today’s population.
• North American industrial water use has become increasingly efficient over the past two decades, generating more economic value per unit of water.

“Now that the study has been released, AEM and our members are excited to see it used to help our industry grow in its understanding of the current water landscape and support improved water use efficiency,” said Austin Gellings, AEM Senior Director of Agriculture Services.

The report also outlines AEM’s goals to:

• Unite the equipment industry around a shared message on water management
• Inform the public about the progress being made
• Influence policymakers to advance favorable legislation supporting continued innovation in water stewardship

This latest research builds on AEM’s long-standing collaboration with Kearney (formerly Context), which has produced several landmark studies designed to support and advance the construction and agricultural equipment manufacturing industries through advocacy, data-driven intelligence, and strategic insights. Earlier this year, the two organizations partnered on the updated Benefits of Precision Ag in the United States study, which demonstrated how farm technology adoption improves yields, reduces inputs, and strengthens the resiliency of America’s food supply chain.

Meanwhile, Canadian Sales of agricultural tractors rose 7.2% with combine sales jumping 42% in September 2025 compared to the year before.   

"After challenging months of continued sales declines in the U.S. market, this modest increase is certainly encouraging,” said Curt Blades, Senior Vice President at the Association of Equipment Manufacturers. "Although there is some uncertainty and volatility in the marketplace, we are optimistic this positive trend will continue, particularly as the harvest season progresses. This improvement in both the U.S. and Canadian market is a testament to the resilience of our industry and the ongoing demand for agricultural equipment." 

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

U.S. sales of combines fell 34.6% while sales of agricultural tractors dropped 8.2% in August 2025 compared to the year before. 

“While the rise in Canadian combine sales is a bright spot, the continued declines in the U.S. underscore the cautious sentiment we’re seeing across the ag equipment market,” said Curt Blades, Senior Vice President at the Association of Equipment Manufacturers. “Farmers are clearly taking a measured approach to capital investments, weighing operational needs against persistent economic pressures like trade concerns, high interest rates and input costs. We remain hopeful that stability will return, especially as producers head into harvest.”

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

The updated analysis expands on AEM’s landmark 2020 study and provides quantifiable evidence of how farmers using precision ag technologies are achieving significant gains in productivity, input efficiency, and environmental stewardship.   

Highlights from the updated study include: 

• Yield Enhancements: Current adoption of precision agriculture has driven a 5 percent boost in annual crop production with an additional 6 percent potential gain if adoption increases further.  
• Land-Sparing Benefits: Precision agriculture has helped avoid the cultivation of 11.4 million acres of cropland – an area comparable to five times the size of Yellowstone National Park.  
• Economic Impact per Acre: U.S. farmers utilizing precision ag technology have reduced input costs while boosting overall productivity, contributing billions in efficiency gains to the farm economy. 
• Food Security and Supply Stability: By enabling more efficient production, precision ag enhances resilience in the U.S. food supply chain and helps stabilize prices for consumers. 

The study, released in August 2025, also introduces for the first time a targeted spray application case study. This emerging technology – still in its early adoption stages – promises 50-90 percent savings in herbicide volume (depending on application window) and rapid adoption growth across varying acreage scenarios.  

“Farmers using precision ag technologies today are already reaping meaningful gains – and society as a whole benefit from healthier soils, more responsible water use and fewer emissions,” said Curt Blades, AEM Senior Vice President of Agriculture Services & Forestry. “This report shows that if precision practices continue to scale, the impact could be extraordinary.”  

Megan Tanel, AEM President and CEO, added: “These findings offer a clear, data-driven case for advancing policies, investment and infrastructure that support precision agriculture. Precision ag is a story of progress and it’s one we’re proud to help tell.” 

The updated study is available now on AEM’s Insights page: www.aem.org/insights. 

U.S. sales of combines fell 43.7% while total agricultural tractor sales fell 4.9% in July 2025 compared to 2024.  

“While we’re encouraged by the modest growth in Canadian combine and tractor sales, the significant declines in the U.S. reflects ongoing caution in the marketplace,” said AEM Senior Vice President Curt Blades. “We believe farmers across North America are carefully evaluating their capital assets and taking a measured approach to equipment purchases, balancing operational needs with broader economic uncertainty.” 

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. 

U.S. sales of agricultural tractors and combines didn’t see any increases in June 2025. Total agricultural tractor sales fell 4.4%, while combine sales dipped 43.7% compared to June 2024.  

“The ongoing slump in U.S. combine and tractors sales demonstrates the market challenges facing the agricultural sector,” said AEM Senior Vice President Curt Blades.  “We know farmers are hesitant to make major investments with global trade instability, high interest rates, and increased input prices. We’re encouraged by Canada’s continued strong performance throughout these summer months. The passage of the One Big Beautiful Bill Act is also a significant step forward for the agricultural equipment industry.” 

 The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.

U.S. sales dropped in all categories in May 2025, with total agricultural tractor sales down 11.9% and combine sales dropping 20.9% compared to May 2024.  

“This continued slump of U.S. tractor and combine sales reflects broader challenges in the ag economy,” says Curt Blades, Senior Vice President of the Association of Equipment Manufacturers. “High interest rates, global trade uncertainty and increased input prices are causing farmers to delay major equipment purchases. At the same time, we’re encouraged by the strong performance in the Canadian market and remain hopeful that overall conditions will improve as the planting season progresses.”  

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.  

U.S. sales dropped in all categories in April 2025, with total agricultural tractor sales down 13.3% and combines falling 48.3% year-to-date.

“The April report of slow tractor and combine sales is reflective of the overall softness in the ag economy.   Increased input prices, high interest rates, and global trade concerns are leading to farmers taking more of a cautious approach to their capital investments.” says Curt Blades, Senior Vice President of Association of Equipment Manufacturers.  “With planting season underway, we remain optimistic the ag economy will improve, leading to a strengthening of the ag equipment market.”

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. 

Join us from May 14-16, 2025, for an incredible display of heavy machinery, groundbreaking innovations, and the latest in infrastructure support. This event will be open from 9 a.m. to 5 p.m. daily. Network with industry professionals, policymakers, and the public as we witness equipment demonstrations and celebrate advancements in construction technology that are shaping America's workforce and infrastructure technology.

“We are thrilled to see this growth in Canadian equipment sales; however, the drop in agricultural tractor and combines the US reflect the complex challenges facing the market,” said AEM Senior Vice President Curt Blades. “There is uncertainty due to tariffs and the overall Ag economy. The resilience and adaptability we’ve seen from agricultural equipment manufacturers keeps us optimistic about the long-term future of this market. AEM looks forward to continuing to advocate for policies that elevate the agricultural equipment industry and foster growth and innovation.”

U.S. sales of agricultural tractors dipped 13.6% in March 2025, while U.S. sales of combines fell 37.7% compared to 2024.  Canadian sales of agricultural tractors grew 18.6% in March compared to the year before, while Canadian combine sales jumped 69%. 

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. 

"We owe so much to these trailblazers, inventors, and innovators who developed the machinery that builds, feeds, and powers our global society," stated AEM President and CEO Megan Tanel. "The AEM Hall of Fame honors the significant contributions these leaders have made to pave the way for the lasting success of our industry.”

Nominees for the AEM Hall of Fame are judged on four key guiding principles: 

1. Innovation  

2. Industry Contributions  

3. Leadership  

4. Corporate Citizenship/Social Responsibility 

Last year’s inductees were Roy Applequist, Founder and Former President and CEO of Great Plains Manufacturing, Inc, and Al McQuinn, Founder and Former CEO and Chairman of Ag-Chem Equipment.

Applequist founded Great Plains Manufacturing, Inc. (GPM), a company renowned for its innovative, high-quality agricultural equipment. What started out as a small operation in Salina, Kansas, has grown into a multi-million-dollar company with facilities in eight Kansas communities, over 2,300 employees, and global product distribution. 

McQuinn’s career in agriculture began with selling fertilizer, which sparked his interest in improving agricultural equipment. From a garage in Jackson, Minnesota, he developed a sparger agitator, a device that recirculates liquid product to keep the solubles suspended in their solution until they are applied. This led to his creation of Ag-Chem Equipment Co., Inc. in 1963. Under his leadership, Ag-Chem grew into a NASDAQ-listed company with over $300 million in annual revenues and 1,700 employees.

The AEM Hall of Fame has been recognizing luminaries in the agriculture and construction equipment manufacturing industry since 1993, and includes such names as Benjamin Holt (Caterpillar), Joseph Cyril Bamford (JCB), Jerome Increase Case (CNH Industrial), John Deere (Deere & Co.), Gus Ramirez (HUSCO International) and Mary Andringa (Vermeer). The induction of Applequist and McQuinn brings the total number of inductees to 71. 

The AEM Hall of Fame is accepting nominations for 2025 until June 6. To submit a nomination for consideration, click here to fill out the form.  

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U.S. sales of agricultural tractors declined 17.7% in February, while U.S. sales of combines dropped 48%.

“While the recent decline in agricultural tractor and combine sales reflect current market challenges, including global trade concerns and tariffs, we continue to remain optimistic about the long-term future of agricultural equipment,” said AEM Senior Vice President Curt Blades. “The resilience and adaptability of our industry have been proven time and time again. We are confident that, through innovation and collaboration, equipment manufacturers can navigate these challenges and emerge stronger, continuing to support the essential work of farmers and agricultural professionals worldwide.”

Canadian sales of agricultural tractors increased 18.6% in February, while Canadian combine sales are down 32.1%.

Download the Reports

The Ag Tractor Combine Reports can be found from the AEM Market Share Statistics page. Download the U.S. Ag Tractor Combine Report from AEM’s website, and download the Canadian Ag Tractor Combine Report also available.

Now in its 8th year, the Davidson Prize—named after J.B. Davidson, the father of modern agricultural engineering—celebrates cutting-edge innovations that are shaping the future of agriculture. This award is a collaboration between ASABE and the Association of Equipment Manufacturers to recognize outstanding achievements in agricultural engineering. 
 

The 2025 Davidson Prize winners include: 
• Bondioli & Pavesi, Inc. – E.D.I. (Electronic Data Interchange) Driveshaft - This groundbreaking technology improves power transmission efficiency while providing real-time monitoring and diagnostics, ensuring optimal performance in the field. 
•PTx Trimble – OutRun - This autonomous tractor platform that works with existing tractors, helps farms with the increasing problem of labor shortages by running a grain cart or auger wagon without a driver. By harvesting more efficiently, farms preserve more yields and increase on-farm profits.
•CNH America – IntelliSense™ Bale Automation & Large Square Baler Automation - This technology revolutionizes hay and forage harvesting by automating key baling functions, ensuring consistent bale quality, reducing operator workload, and optimizing productivity. 

“These winners exemplify the future of agricultural engineering,” said Doug Otto, President-Elect of ASABE, who hosted the presentation. “Each of these technologies demonstrates a commitment to solving real-world challenges for farmers and advancing the industry in meaningful ways.” 

The Davidson Prize, established in partnership between the American Society of Agricultural and Biological Engineers (ASABE) and the Association of Equipment Manufacturers (AEM), celebrates innovations that improve efficiency, sustainability, and productivity in agriculture. 

“The Davidson Prize recognizes innovations that have a lasting impact on the way we grow and harvest food,” said Curt Blades, Senior Vice President, Industry Sectors & Product Leadership at AEM. “This year’s winners are leading the way in automation, precision agriculture, and power transmission, helping farmers operate more efficiently and sustainably.” 

The Davidson Prize selection process begins with the AE50 Awards, presented annually at the Agricultural Equipment Technology Conference, which highlight the year’s most innovative designs in engineering for agricultural, food, and biological systems. From those honorees, the Davidson Prize winners are selected as the best of the best—representing breakthrough technology that is helping shape the future of agriculture. 
More information about the Davidson Prize can be found here. 
 

U.S. sales of Ag tractors dropped 15.8%, while U.S. sales of combines fell 78.9%. 

“As we enter 2025, we’re seeing a continuation of slow sales saw throughout 2024.” said AEM Senior Vice President Curt Blades. “The Ag industry continues to face uncertainties including global trade concerns, tariffs, and the lack of assurance that a farm bill provides.  These uncertainties are reflected in the softness of the ag equipment market.” 

Canadian sales also fell in January 2025, with sales of Ag tractors dropping 3.1%, while sales of combines fell 82.9%.  

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. 

 U.S. Sales of Ag tractors fell 11.3% while combine sales fell 26.4% in December 2024 compared to 2023.  

“December’s sales of Ag tractors and combines follow patterns we saw throughout 2024 which reflect softness in the market,” said AEM Senior Vice President Curt Blades. “While the year has been marked by high interest rates and uncertainty throughout the overall ag economy, AEM is looking forward to the potential in 2025 and will continue to advocate for policies focused on positively impacting the industry.” 

Canadian sales of Ag tractors dropped 3.2% while combines fell 37.3% in December compared to 2023.  

The Ag Tractor and Combine reports can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here.